Acquire Raises $6.4M Series A led by Base10 Partners

June 18, 2020
12:00 am

Acquire, a software platform that unifies real-time customer communication, announced that it has raised $6.4M Series A funding led by Base10 Partners, with participation from S28 Capital and Fathom Capital. Acquire’s all-in-one customer engagement platform allows businesses to integrate and manage their communication tools and capabilities in one holistic, omnichannel view. Acquire has raised $11.8M in funding to date and plans to use this round of financing to grow its team and expand its platform.

Across industries, customer communication is becoming increasingly fragmented as the number of channels increases, with both end customers and support agents experiencing friction and frustration. Acquire co-founders Laduram Vishnoi and Amritpal Dhangal experienced this problem first hand with customer service interactions, revealing a significant need for tools to streamline the customer experiences. Acquire enables businesses to integrate and view all their multichannel communication in one dashboard and respond instantly from the same place, connecting a range of tools and channels, including cobrowsing, chatbots, live chat, email, video chat, VoIP calls, social media, SMS, and more.

From left, Acquire co-founders Laduram Vishnoi and Amrit Dhangal.

“Acquire was started initially because there was an unmet need for instant customer engagement online,” said Laduram Vishnoi, Founder and CEO at Acquire. “We built Acquire so that companies can get a 360-view of all their customer communication in one unified timeline. Businesses can now effectively connect with and manage their customer communication, no matter which channel customers use.”

Vishnoi previously founded Just Total Tech Limited, a UK-based software company with a focus on designing and developing unique iOS and Android mobile apps. Dhangal was previously the co-founder of The Business Printers, which was acquired in 2015.

“Acquire is at the forefront of innovating how businesses and customers will communicate moving forward,” Amrit Dhangal, COO and co-founder said. “Most companies are trying to solve the problem of growing communication channels, but their investment in different tools ends up creating a bigger problem of a piecemeal support system. Our platform helps businesses serve customers across all channels and manage requests from just one system.”

This round of funding comes during an industry shift towards customer engagement 2.0: omnichannel customer service and support built for the teams of today that use many communication tools and channels. Customer engagement 1.0 was built for the help desk when customer service management was simpler and customers could only be reached via phone or email. Incumbent solution providers, who remain focused on systems of records for customer support, are providing an opportunity for modern companies like Acquire to solve the fragmentation caused by the sheer number of channels available for customer communication.

“Base10 backs entrepreneurs solving real economy problems and after spending several months researching companies building new distribution channels for sales and customer service functions, Acquire was the one that stood out to us with the potential to dramatically reshape the customer service industry and lead the way to customer engagement 2.0,” said TJ Nahigian, Managing Partner at Base10 Partners. “A customer-centric approach is essential in every successful modern business strategy, and we are extremely excited about Acquire’s approach to these customer experience challenges.”

Acquire currently supports hundreds of companies around the world, including organizations like Audi, Elevate, and the U.S. Airforce, and mid-market organizations spanning a variety of industries. Building on its 5x growth year over year, Acquire now has four global offices and over 100 employees supporting customers’ unique customer service needs.

Acquire integrates major business tools such as Salesforce, Slack, Facebook, and Twitter into a unified platform view, providing agents with omnichannel modes of communication to improve service interactions. Acquire’s cobrowse tool lets users share a specific browser window when receiving help from support agents. For industries that work with particularly sensitive data, features like Acquire Cobrowse give peace of mind when it comes to privacy concerns, all while prioritizing a speedy and enjoyable support experience.

“We see Acquire as a central component to online customer engagement,” David Boots, VP of Strategic Development at Dilawri Group of Companies said. “Instead of trying to manage multiple solutions where our customer interactions would be fragmented, Acquire allows us to deliver multiple experiences using a single platform.”

Acquire’s suite of customer engagement features is helping companies connect, interact, and build long-lasting relationships with their customers and manage and resolve complex support issues in real-time. To learn more about how Acquire is helping enterprises build data-driven customer engagement strategies, visit

About Acquire

Acquire equips enterprise and midmarket support and sales teams with the digital tools they need to create the best possible customer experiences. With features including secure cobrowsing, video and voice calls, AI chatbots, and live chat, Acquire empowers teams to boost sales and resolve complex support issues in real-time. Headquartered in San Francisco and with offices in Boston, Europe, and India, Acquire has over 15,000 users from all over the world and across multiple industries in the Fortune 500. Its investors include Base10, S28 Capital, Fathom Capital, and NHN Ventures. Acquire was recently recognized as a high performer on G2 Crowd in Fall 2019. For more information, visit

About Base10 Partners

Base10 is a San Francisco-based early-stage venture firm investing in Automation for the Real Economy. Founded by Adeyemi Ajao and TJ Nahigian, the firm focuses on Automation impacting many sectors of the Real Economy, including transportation, hardware manufacturing, logistics, and construction. Portfolio companies include ThePillClub, Shipwell, and Pangaea. Connect via


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