In this digitally-savvy era, customer expectations are higher than ever. Meeting their demands by solving queries in an instant represents the most challenging task businesses face today.
Customer support is one of the areas most in need of a real-time revamp, exactly because customers demand these rapid solutions. Waiting times can prove a source of great frustration. Live chat tools have emerged as an attempt to combat this challenge.
In this competitive world, it’s important to build a rock-solid customer support system. To ensure the long-term growth of your company, make sure you deliver excellent customer service through real-time assistance for customers.
Big companies like Amazon and Apple regard customer support as the most important aspect of their business. Looking at their growth graph, we can see the success putting customers first brings.
Everything nowadays is so fast-paced, and so naturally customers expect their questions answered quickly too. To address this, build a customer support system that provides answers in real-time. Live chat software creates a better customer service experience for website visitors by providing those instant answers they seek. Fast service is crucial for boosting satisfaction and increasing conversion rates.
Take a look at these stats:
These are just some of the statistics that show why live chat is light-years ahead of other customer support techniques.
But why is live chat the best communication tool?
Because when using live chat:
As a result, your customer reps become more efficient, reducing operating costs. Furthermore, by improving customer experience, you get more sales.
But that’s not the end of the story. When live chat tools work in tandem with cobrowsing, your customer support becomes supercharged. Many companies are starting to see live chat in combination with cobrowsing software as the pinnacle of real-time customer support.
American Express noted response rates (industry standard) across different communication channels:
This is the current state of communication standards, not even coming near to ‘real-time’. Newer, smarter tools are needed to provide true ‘real-time’ customer support and set a new benchmark.
Live chat tools have the edge when it comes to solving this issue and that’s why integrating live chat with cobrowsing creates a killer combination.
Cobrowsing is essential for a great real-time support stack, enhancing direct communication between agents and customers. Cobrowsing technology enables agents to access customers’ web browser windows. On top of that, customer reps can easily locate the customers’ mouse cursors on that page.
Agents can then guide customers by highlighting different web elements on certain pages. The entire process is lightning fast.
But the real ‘wow’ comes when live chat is added.
While cobrowsing enables you to guide customers visually, the live chat window is there to provide whatever other guidance is needed simultaneously.
A website is the face of your online business. Make sure you can use it to communicate effectively with customers by using these live chat tools.
This is the key take-home. Creating a customer support system from live chat tools combined with cobrowsing is the biggest factor in developing a real-time experience.
Consider the following points regarding how the combination shapes real-time customer support:
All these factors show why cobrowsing is the cornerstone in providing a real-time customer support system.
Having multiple customer communication channels and offering an accurate, real-time customer support service is something every business needs to achieve. A sure-fire way to get there is by integrating modern communication tools like live chat with cobrowsing into your software stack.
Founder and CEO of Acquire. Passionate about AI, machine learning, chatbots, NLP, neuroscience, and meditation.