What is this whitepaper about?
This whitepaper, produced in partnership with the CMO Council, explores why companies must take a holistic approach to customer support journeys and how they can create a seamless omnichannel experience for consumers.
Here’s what you’ll learn:
- What an omnichannel experience is and why it’s gaining popularity
- How companies are using omnichannel to benefit their customers
- Ten ways to go about creating a better omnichannel experience, including which essential channels to build
