We’ve all have good and bad experiences with online brands continuously, yet in both cases we felt they could have done so much more to boost engagement with their customers for sales and support. Especially, as overtime businesses have become the ones fighting for customers in the online space.

We made our move towards live chat. We realised Live chat widgets had always been limited to text chat and in most cases talking to the customer in-person and/or visually seeing the customer screen would have been far more convenient. It was about building more avenues of engagement between the customer and the company.