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Customer experience is a delicate balance between meeting consumers where they’re at and anticipating their needs. In order to do this well, businesses can no longer treat CX and marketing teams as two separate entities.

This fireside chat led by Sally Lopez, VP, Programs & Operations of CMO Council, and Sam Niro, Product Marketing Manager at Acquire, will cover how marketers can work together with CX and customer service partners to create cohesive brand interactions and deliver memorable experiences.

Meet the Speakers

Sally Lopez

Senior Director of Marketing Programs and Operations - CMO Council

Sam Niro

Product Marketing Manager - Acquire

This session will cover:
  • The latest research on the current state of CX
  • What CX is today and what it needs to become to meet consumer demands
  • The people, processes, and technology needed to deliver fluid customer experiences