Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
To communicate with thousands of customers who visit the Samsungs website in Spain, Samsung relies on Acquire. From creating conversations and providing a more personal experience for each customer, Acquire makes it easier for Samsung to have conversations and deliver an impactful customer experience.
Acquire has helped Samsung to engage with their online customers and help them with questions they have on products and take them through the buying cycle to drive sales of existing and newly released products.
It became very obvious that in order to keep up how customers are communicating with businesses today an additional form of communication needed to be introduced. By adding Acquires live chat, it allowed customers to reach out to an agent instantly who have questions on a product and to deal with any customer doubts and pave a way towards more sales.
Live chat in an e-commerce environment allowed Samsung too:
– Provide better customer support
– Boost sales
– Improve customer experience
– Reduce delays in serving customers
To achieve the best results and drive online sales, ‘Campaigns’ are used to send targeted messages to customers depending on their behaviour. Customers who view new products are sent automated messaged to engage with customers to help customers and increase sales.
With one of the core objectives involving increasing sales, it was very important to see how many chats were converting to sales and how each sales rep was performing.Conversion tracking provided a clear insight into their conversion statistics and their best sales reps.
We’ve seen that breaking barriers between businesses and customers has tremendous awards
To communicate with thousands of customers who visit the Samsungs website in Spain, Samsung relies on Acquire. From creating conversations and providing a more personal experience for each customer,...Read Story