7 Simple Ways to Quickly Boost Your Ecommerce Conversions [Updated]

author
Sam Suthar
CMO, Acquire.io
6 min read
7 Simple Ways to Quickly Boost Your Ecommerce Conversions [Updated]

The evolution of digital technology in these 5 years has led to the development of the e-commerce market. As a result, the growth of E-commerce business has drastically changed the way the world does business. Customers prefer to do online shopping because it is comfortable, convenient, and cost-effective.

In this competitive world, it is important for any ecommerce business to offer a good shopping experience to their customers or they may lose them to their competitors.

A conversion rate simply means the conversion of visitors into customers. This rate is directly proportional to the revenues you earn.

To increase your e-commerce conversion rates you need to analyze every step of shopping from landing page to check out. There are a few areas where you should focus to improve e-commerce conversions.

A conversion rate simply means the conversion of visitors into customers. This rate is directly proportional to the revenues you earn.

According to a research study, the online sales in the UK, US, Germany, and China will grow by £320 billion in the next 3 years.

In this blog, I have mentioned top 7 ways to boost your ecommerce conversions.

1. Live chat support for the customers

communication platform

It is one of the best ways to increase your conversion rate and you will surely see the sparkling boost once you introduce live chat support on your ecommerce website.

Generally, customers get confused with the thousands of products and service you and your rivals offer and they surely require valuable and to-the-point answers to their questions. By introducing the live chat support on your website, they will get accurate answers in no time and that is what they are looking for.

It will definitely enhance your brand image and trust with your customers and that will be reflected in the conversion rate.

Implementing live chat on your website will make the customers happy. Research shows that many customers prefer to buy from the website that offers live chat feature.

However, you need to ensure that your customer representative does not keep them waiting for a long time or they will get bored and annoyed and lose interest.

Live chat agents need to be proactive to give customer support to the customers. Sometimes customers are shy to start the conversation in such case by observing customers behavior on the website, live chat agents can proactively start the conversation and guide them to make the purchase as per their requirement.

2. Send an Abandoned Shopping Cart Reminder

As per statista reports on online shopping cart abandonment rate in selected sectors as of the first quarter of 2018, “it was found that 75.6 percent of online retail orders were abandoned instead of shopping.”

online shopping cart abandonment rates 2018

Without understanding why customers abandon carts, it is difficult to reduce cart abandonment.

There can be various reasons, but I have mentioned some of the common reasons of abandonment which is as follows:

  • Asking for compulsory sign up
  • Unexpected costs
  • Complicated checkout process
  • A better price on another site
  • Security concerns
  • Lack of return policy
  • Expensive shipping
  • Lack of payment options

reasons of cart abandonment

To solve abandoned shopping cart issues, one of the ways is sending shopping cart recovery emails to the customers after the carts were abandoned. Research states that sending abandoned cart emails within 3 hours will get an average of a 40 percent open rate and a 20 percent click-through rate.

If we take an example of an accessory brand, Radley London, the company improved conversion rates and were able to recover 7.9% of sales by sending shopping cart recovery emails to the customers within 30 minutes after the customers abandon the carts.

By implementing different personalized strategies while sending abandoned shopping cart emails will surely improve ecommerce conversions and sales.

3. Do A/B testing

It is one of the most alluring tips to increase ecommerce conversion rate. It is also called split testing. It is very simple: if you have two possible headlines for your online page and you are not sure which one to use, you can go for A/B split testing and you will come to know about finding out which one is preferred.

headline

In the above example, we can see how visitors have reacted differently to two different options.

You need to make two versions of your website page and the software will send 50% of the traffic to page A and 50% to page B. The results will tell you which one to use. It is an easy and time-saving way to increase your conversion rate.

4. Write product descriptions- it will surely work!

You must have seen different online shopping portals where you can’t find any information about the products. This is not something your potential customer prefers. Make sure that you write interesting and informative product descriptions that make your clients interested in your products.

There are many advantages of writing proper product descriptions. One of the benefits is an increase in conversion rates.

Also, you need to go for SEO of your website. Without SEO, your conversion rate will not increase in a manner it should. The main purpose of SEO is to enhance the traffic on your website. High website traffic is important to boost your ecommerce conversion rate.

5. Include Customer Reviews of your products

According to research done by Econsultancy,”61% of customers read online reviews before making a purchasing decision. Another study by Reevoo states that there is an 18% increase in online sales by showcasing customer reviews on ecommerce website.

The above stats show that including customer reviews of your products will sure boost conversion rates and will build trust in the customers.

Make sure you give your visitors a chance to leave their reviews on the website. Putting a face of the customer and a review is the best option.

Express Watches also showcased customer reviews of their products on the specific product pages.  They also included full names of the customer and photos of them. In the end, they increased conversion by 58%.

ecommerce conversion rates seiko

6. Email receipts optimization

When you purchase any product or service online, you will get an email confirming the sale. It is a regular and expected practice. Here you need to be somewhat innovative. According to a survey conducted by Harris Poll, 80% of consumers love to visit a shopping portal when an email receipt recommends other products based on the previous purchase.

The above email not only gives information about the shipment of the order, but it also suggests another ‘great gift!’

Consumers just love to check out other products once they are done with their shopping. There is a chance that they may end up buying more products.

7. Developing trust is important

“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” – Thomas J. Watson.”

According to Marketing Guru Zig Ziglar, people won’t buy from you for four reasons:

  • No need
  • No money
  • Not in a hurry
  • No trust

The first three reasons are out of our hands as it changes from customer to customer. However, you can do something about the fourth reason. It is very important that you develop trust among your customers. How? Here is a list of tips:

  • Build credibility by citing articles and blogs from third parties
  • Genuine and authentic customer testimonials and reviews
  • Adding a physical address of the company
  • Introduce your team with pictures
  • Make communication with them live and easy
  • Make a site that looks professional and user-friendly

You can also boost their trust by informing them about the products and services they are interested in. Some of these tips may help you out:

  • When you are offering a promotion, you can use popup windows to get their attraction. You can also inform them by sending promotional texts or emails. However, you need to ensure that the popup does not distract the shopper.
  • Introduce an information bar on the top right side of your website. It will create curiosity among buyers and it may increase your conversion rate.
  • Who does not like a cost-effective deal that saves money? Just like other online shopping portals, you need to offer discount coupons and codes to attract your customers. This will encourage them to shop more on your website and, most importantly, they will visit your site in the future to check out offers.

Final words:

The conversion rate is something that increases your revenues at the end of the day. What is the use of thousands of customers visiting your ecommerce site and not shopping? By making the effort and utilizing the suggestions mentioned above, you can surely increase the conversion rate of your ecommerce website and generate revenues.

Remember that a visitor that comes to your website has many other options and you need to ensure that he does not get a chance to leave your site without making a purchase.

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