The biggest challenge in this online business is to generate leads. Every business finds it difficult to convert website visitors into leads despite having a high traffic rate on the website, huge customer base, and product inquiries. This leaves companies wondering what to do next to accelerate lead generation process.
The best way to accelerate lead generation process is to implement live chat for the future growth of your business.
Live chat is a great option to boost lead generation process as it is the fastest, simplest way to reach out to the customers and start a direct conversation with them in real-time.
Thus, live chat software boosts customer engagement and gives exceptional customer service to the customers.
Read this blog to know how live chat automates and accelerate lead generation process.
1. Live chat gives real-time assistance to the customers
In this customer-centric world, the main objective of any business is to give top notch customer services to the customers for the long-term growth of the company. Live chat is the best option to convert website visitors to the customers and to improve lead generation.
Live chat software offers report analytics that helps businesses to track visitor’s behavior on the website. This data is then fetched and routed to the sales team. This will help to do improvements where needed and approach to the visitors based on their behavior.
Thus, live chat helps to increase lead generation by providing quicker response and thus this leads to the better customer experience.
Consider these stats:
- As Vtldeaign says, 91% users, who were invited to have a live chat with any sales reps, liked live chat as it helped them in their product purchasing decision and resolve their product queries instantly.
- 38% of online users said that they made their purchase because of that live chat session.
For sure, these stats prove that live chat is the most effective tool to speed up lead generation process
2. Create a great mobile experience with live chat
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
In this fast-paced world, everyone is running out of time. Customers may not have time to sit in front of any computer or iPad screen to get information regarding products or services.
So, to let your clients get updated with your whereabouts around 24/7, 365 days a year, you must offer them live chat service on mobile. You need to offer quality live chat apps for smartphones to enhance customer experience.
Conventional software for mobile chat is still too slow to keep the customers not to fall asleep during a conversation. But, technology has already enhanced and thus offers high-quality mobile chatting apps.
Companies like Acquire have already built live chat mobile application compatible on android as well as on iPhone and iPad and for windows too to strengthen and boost lead generation process.
With these advanced technologies like live chat, your visitors can communicate with the customer service agents at once from the page they are on, without leaving the mobile app there.
Live chat agents will give instant response to the customers' query and this will improve response time. All these sensitive arrangements will make your concrete footmarks without any third party installation, and will not even occupy more space on your mobile.
3. Low marketing budget
In today's vast competitive zone, everyone is trying their best to present themselves uniquely to a large count of visitors. It has made an obsession among some of the companies to spend most of their efforts for higher marketing strategies.
Undoubtedly, some are using a significant amount of money on high budget marketing than it is really needed as your success does not depend on using most of your budget onto this, but to use it smartly to reach a higher achievement for a lower cost profile.
Today's direct approaches in live chat software can fulfill all of your requirements and thankfully, with a slashed marketing budget.
Stats says that, “it’s common for companies to save as much as 50% on support costs with live chat versus using traditional phone support.”
Live chat is the best option for small and medium-sized businesses to boost their sales and conversions by spending the low amount on marketing.
4. Create a Personalized, Exceptional Live Chat Service
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” – Steve Jobs
According to a 2016 National Harris Pol Survey, “82% of Americans do the proper analysis of the products and services you are offering or even take recommendations from family and friends before making a purchase.
By offering a personalized live chat customer experience, they will become happy and more likely to become repeat customers. These customers will generate more leads through word-of-mouth advertising.
According to David Rusenko, founder of Weebly, “Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.”
“We are moving more and more towards live chat support, because it makes it easier for us to quickly fix the problem.”- DAVID FREER
Customers still look for a human touch when they communicate with your business. Great live chat experience will build a strong reputation and generate more leads.
Check these supporting stats.
According to the Marketingtechblog:
- 77% of online users want to contact a real person before making the purchase.
- 42% of consumers believe that the most important benefit of live chat is its instant accessing ability to a customer service rep, without any hiccup.
A direct video call between your sales rep and a customer add a layer of authenticity to your brand. They feel safer with your reps smiling faces in every single video communication as it destroys the curtain of the 'the unknown’ between your sales reps and your customers.
5. Analyze live chat data
Generate more leads with your live chat software by analyzing live chat data. By analyzing visitor behavior, you will be able to deliver more personalized services that will make your leads more likely to convert into customers. This will boost lead generation process.
With your built-in visitor monitoring feature, you have access to information such as the following:
- You will have data with the help of built-in visitor monitoring feature.
- Where in the world, your visitors are located
- Which web pages your visitors are browsing
- Through which platform your visitors found you
- How many times your visitors have visited your website.
- How long your visitors have spent time on a particular webpage
By analyzing these live chat data, companies can get the better understanding of their customers, which means better marketing campaigns to generate leads and boosts sales.
So, what’s your take on this? Do share your valuable views with us.