If you're running an ecommerce business, then you must know the importance of live chat. Because... Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% of the phone. As per global trends in live chat usage show irrefutable evidence that on-site chat support is here to stay.
Live chat software not only assist e-commerce business in getting satisfied new customers, but it collects all possible information like number of visits, the number of visitors, geographical data, time on page, operating systems used by the visitors. And these data can be used by businesses to understand the customer buying behavior and further leading to superior and personalized needs of customers.
Live chat does not stop there - with latest features like co-browsing it helps the non-technical customer in all possible ways. Moreover, this feature helps SaaS business as well.
So ultimately having live chat software in place, e-commerce business can boost conversion efficiency and overall ROI. Here at acquire, we have created an infographic that caters to understand why e-commerce business needs live chat.