If you're running an ecommerce business, then you must know the importance of a live chat in your website. Live chat software is the best communication tool to provide real-time assistance to the customer. Research shows that integrating ecommerce live chat in your business will boost ecommerce sales if used in a proper way.
According to the survey conducted by Forrester,”44% of respondents said that having a live person to answer their questions during their online purchase journey was one of the most important features a website could offer.” Customers prefer live chat over other communication channels like phone or email.
Live chat collects all information like the number of visits, the number of visitors, geographical data, time spent on page, the operating systems used by the visitors. Companies use this data to do proper analysis and to understand the customer buying behavior.
Live chat does not stop there - with latest features like co-browsing it helps the non-technical customer in all possible ways. Moreover, this feature helps SaaS business as well.
So ultimately having live chat software in place, an e-commerce business can boost conversions and overall ROI. Here at acquire, we have created an Infographic to give you the reasons why e-commerce business needs live chat.