The CX Express: A 5-Minute Journey To Better Customer Experiences -
If you're running an ecommerce business, you must know the importance of live chat in your website. Live chat software is the best communication tool to provide real-time assistance to the customer. Research shows that integrating ecommerce live chat in your business will boost ecommerce sales if used correctly.
According to a survey conducted by Forrester:
44 percent of respondents said that having a live person to answer their questions during their online journey was one of the most important features a website could offer.
And, according to several live chat statistics, customers seem to prefer live chat over other communication channels like phone or email.
Live chat collects all information like the number of visits, the number of visitors, geographical data, time spent on page, the operating systems used by the visitors. Companies use this data to do proper analysis and to understand customer buying behavior.
Live chat does not stop there – integrating with advanced technologies like chatbots and co-browsing helps the non-technical customer in all possible ways.
So ultimately having live chat software in place, an e-commerce business can boost conversions and overall ROI. Here at acquire, we have created an infographic to give you a useful snapshot of the reasons why an e-commerce business needs live chat.
Founder and CEO of Acquire. Passionate about AI, machine learning, chatbots, NLP, neuroscience, and meditation.